Inspired by our founder's childhood, the collection is a tribute to the dreams that took root in the imagination of a little boy. A young Jacob watching his mom skillfully sewing clothes with love, he learned early on the magic of creation. Our Kids Collection celebrates this journey from a small dreamer to a big achiever.
Jacob, as a kid, wearing a hoodie that boldly says, “Have the life you want,” takes you on a journey through his dreams. From playing with friends to envisioning himself playing guitar and drums in a band, and the simple joy of a complete family dinner – these are the dreams that fueled his journey.
This true life story is a testament to resilience and determination. As a child, financial constraints held him back, but today, Richboyz stands as a brand that echoes his childhood mantra: “Have the life you want.”